Reseller
The dealer prerequisite 1
The dealer must have a fixed business operation place and business license. It must have certain financial strength. For provincial capital cities it should not be less than one million, while for prefecture-level cities it should not be less than 300 thousands. The requirement on financial strength refers to the sufficient capital fund that the dealer has as to meet the need of manufacturers of introducing the product in market and make the investment. By that, the products can be introduced into the secondary level market's every different sales route and the dealers can realize product distribution and can timely pay back to the manufacturer especially in terms of the first phase money payment. With larger investment strength, the enterprise can get strong cargo storage capacity, network distribution capacity, market operation capacity and risk resistance capacity.
The dealer prerequisite 2
The dealer should have a strong product distribution network. Agents must have their own sales channels, including two wholesale channels and retail channels. Without own sales channels, the sales would be difficult to be guaranteed and promised; at maximum the retail channels can go into large home appliance chain channels and at minimum it can go to the traditional channels such as counties, townships, towns and so on. This will not only increase the product's market share, but will also prevent market gap from creating flee goods phenomenon.
The dealer prerequisite 3
The dealer should have water boiler operation experience. Water boiler is included in kitchen instrument category, but its distribution is quite different from the general kitchen instruments. Its post-sale service is complex and effort consuming, most of the post-sale service must be completed by door installation or long-term provision. Therefore, doing business on water boiler must have maintenance and installation experience.
The dealer prerequisite 4
The dealer is required to mainly focus on promoting the products of our company with high degree of loyalty to our company, for which the agent products of different dealers should not be conflicted with each other. The focus on promoting our products mentioned before means that the dealers regard our product brand as flagship profitable product to be promoted in their region; the loyalty refers to the same business operation belief with our company in terms of cooperation and mutual progress, as well as easy cultural integration to our company, confidence on our company and post-sale service capacity, market promotion capacity, logistics distribution capacity, warehousing capacity and so on.